CHRISTOPHER BOWRON
Amazon #1 Best Selling Author

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Can you choose a book by it's cover?
by Christopher Bowron on Monday November 23, 2015 @ 07:05 pm

Can you judge a book by its cover?

By Christopher Bowron

I think so. There was a time when books were hidden by nostalgic looking bindings with title printed across the front, and if lucky the binding. The number of books, were fewer, we are talking the 1940’s 50’s, and the cost to publish and distribute far greater.

The book industry changed in the 60’s and 70’s with the advent of better presses and better graphics but the covers were still pretty basic. I think the saying that “you can’t judge a book by it’s cover” really had some credence up until this point. Great books were released with some fairly basic stuff. The 80's and 90's changed all of that and is looked on as one of the hay days of modern publishing.

Today’s book publishing industry has changed dramatically. The advent of the digital e-book has turned the industry on it’s head. It has become nearly impossible to become a published author in a traditional publishing house. It has become easy to e-publish or self- publish. I think that this phenomenon has increased the amount of readable material, some of it really good but it has also increased the amount of crappy literature as well. Modern graphics and computers have changed the way books are viewed. It is often the first thing that people look at when entering a book store, or searching on line. The cover has to grab you, or you will be inclined to pass it over to something more professional looking.

It can cost thousands for a great cover design. E-publishers that don't put the time and money into a cover can do more harm than good. A cheap cover can mean cheap unprofessional writing. It's not always the case. If an author isn't going to spend the money on a cover, are they going to spend it on editing? My book Devil in the Grass has been edited 4 times now by professional editors. I think that it shows. It’s amazing what you don’t catch on your own.

Thumbnail covers on amazon are of great importance. These small motifs need to be well done and is something that designers take into account. People value their time and want a professionally well done book if they are going to invest 10+ hours reading it. I am blessed to have a great publisher, who includes cover design as part of my publishing deal. I have two great covers that can be voted for at koehlerbooks.com

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